DAVIDO MUSIC WORLDWIDE
Client
DMW HQ
Role
Strategy, Design, Development, Management, Analytics
Site
Year
2019 to date
In addition to promoting DMW's concerts, we used the website to showcase the artists signed to the record label. Davido, Morravey and Logos Olori are among the artists signed to DMW, and we made sure that their profiles were accurately portrayed on the website.
As one of Africa's most popular record labels, DMW had to have an online presence that matched their reputation. Together with Davido and his management team, we collaborated to create an online face for DMW that would raise awareness and strengthen their market position globally.
One of the website's most important objectives was to gain subscribers and sell tickets to DMW shows. We used the website to promote DMW's concerts and gain subscribers, which helped us sell out his show at the 02 Arena. The website's tour page was a collaborative effort between myself, Sony Music, and Duke Concept, and we were able to sell out shows in both Toronto and Boston as a result.
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